In a survey of 1,361 US adults from Fluent and Litmus, a leading two-thirds of respondents reported having unsubscribed from a brand’s promotional emails due to receiving too many or irrelevant emails. In fact, this was an even more common reason for subscribing than losing interest in the brand (reported by 65%).
What’s interesting to see is that these same frustrations will lead many consumers to report promotional emails as spam. Indeed, 57% reported having done so due to a brand sending either irrelevant or too-frequent emails. That was again a bigger reason for marking emails as spam than the recipient not knowingly or willingly having subscribed to receive the emails (51%). Read the rest at MarketingCharts.com.