Marketing and technology services agency Regalix surveyed 342 B2B marketers from a variety of industries about their social media marketing objectives.
According to the data, 67% of respondents said they allocate budget to social media ads. And of those who said their businesses buy paid placements on social media, the majority (almost three-fifths) pointed to Facebook and LinkedIn as the platforms that gave the best return on those dollars. Meanwhile, Twitter and YouTube followed with 39% and 14% of social media advertisers, respectively.
Perhaps not surprisingly, Facebook’s effectiveness comes out on top for most social media marketers worldwide, not just B2B practitioners. In March, research from Social Fresh, Firebrand Group and Simply Measured revealed that 95.8% of these marketers said the platform produces the best ROI, ahead of Twitter (63.5%) and Instagram (40.7%). Read the rest at eMarketer.