The use of social media marketing by small and medium-sized businesses (SMBs) in the US continues to grow.
Archives for March 2017
Used by almost 9 in 10 respondents, email marketing is the most popular channel used by B2B marketers to acquire customers.
Fully 28% of households now have just one person living in them, more than double the rate from 1960 (13%), reports the US Census Bureau.
Faced with a marketing email from a brand they don’t want emails from, US adults are as likely to unsubscribe from the list (41%) as they are to ignore the email (41%).
Live TV remains the single most common place to watch viewers’ new favorite shows, with 34% saying that’s their viewing source.
This heatmap illustrates how IKEA customers must follow one-way paths through the store unless they already know the routes to the exits.
This heatmap tracks what viewers of this German billboard focus on.
For most American mothers, brand loyalty is all about quality and consistency.
Having a mobile website was the top area of focus among excutives worldwide for digital transformation efforts.
45% of executives worldwide said a Chief Digital Officer should have a technology background.