Archive for March 2017
SMBs' Use Of Social Media By Platform [CHART]
The use of social media marketing by small and medium-sized businesses (SMBs) in the US continues to grow.
Read MoreTop B2B Marketing Channels [CHART]
Used by almost 9 in 10 respondents, email marketing is the most popular channel used by B2B marketers to acquire customers.
Read MoreAverage US Household Size, 1947-2016 [CHART]
Fully 28% of households now have just one person living in them, more than double the rate from 1960 (13%), reports the US Census Bureau.
Read MoreHow People React To Spam [CHART]
Faced with a marketing email from a brand they don’t want emails from, US adults are as likely to unsubscribe from the list (41%) as they are to ignore the email (41%).
Read MoreHow People Find Their Favorite TV Shows
Live TV remains the single most common place to watch viewers’ new favorite shows, with 34% saying that’s their viewing source.
Read MoreIKEA Customer Store Traffic [HEATMAP]
This heatmap illustrates how IKEA customers must follow one-way paths through the store unless they already know the routes to the exits.
Read MoreBillboard Eyetracking [HEATMAP]
This heatmap tracks what viewers of this German billboard focus on.
Read MoreWhy American Mothers Love Their Brands [CHART]
For most American mothers, brand loyalty is all about quality and consistency.
Read MoreDigital Transformation Priorities [CHART]
Having a mobile website was the top area of focus among excutives worldwide for digital transformation efforts.
Read MoreChief Digital Officer's Ideal Experience [CHART]
45% of executives worldwide said a Chief Digital Officer should have a technology background.
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