Marketers are using a variety of email marketing competitive tools and tactics, but none are as popular as simply signing up for competitors’ newsletters, according to a survey from eDataSource and The Relevance Group (TRG). This is considered the most important competitive tactic used, edging analyst and market research services and tools that provide engagement and performance data.
When it comes to competitive intelligence applications (CIAs), 38% of respondents said they currently use an application that allows them to view their competitors’ email performance data. Another 52% reported interest in using such a tool. Read the rest at MarketingCharts.com.