According to September polling from video editing software firm Magisto, more than 40% of SMBs in the US rely on social media ads for brand awareness as well as revenue generation. It was the only response chosen by more than 13% of respondents.
About one in 10 relied on digital advertising generally for both brand awareness and revenues, a few points behind print advertising. Only a tiny 2% of respondents pointed to mobile as the primary format driving awareness and revenues.
Regardless of the format relied on, respondents did not seem to differentiate much between ads that drove revenues and ads that drove awareness: There was at most a 3-percentage-point difference in responses or the two goals within each format. Read the rest at eMarketer.