A majority (55%) of client-side marketers (predominantly from the UK and Europe) believe that conversion rate optimization (CRO) is crucial to their overall digital marketing strategy, and a similar percentage (53%) plan to increase their CRO budgets in the coming year, according to Econsultancy’s 8th annual Conversion Rate Optimization Report, produced in association with RedEye.
The study demonstrates that conversion rate optimization is growing in importance, with 82% of company marketers noting that the focus on CRO within their organization has become more important over the past 5 years. And while no company respondents feel very satisfied with their conversion rates, there has been a slight downtick in those quite or very dissatisfied, as 71% agree that their online conversion rates have improved over the past year.
Increases have been most pronounced for page views (73% reporting an increase) and sales (72%), while only a minority have seen an increase in downloads (34%) and information/brochure requests (35%). Read the rest at MarketingCharts.com.