Considering that adults in the US visit an average of only about 50 sites per month, driving user loyalty is an important factor for brands today. A new survey of 1,001 heavy internet users (those who spend at least 4 hours using the internet each day) from Clutch and Brave UX delves into the factors that these respondents consider most important in their decision to continue using a website.
Valuable content/services/goods (94%) and ease-of-use (93%) emerged as the most important factors, with more than 9 in 10 respondents listing each of these as very or somewhat important. That’s an interesting result given previous research indicating that consumers value performance over content in the website experience. Of course, it’s easy to understand why the presence of desirable goods and services would generate repeat visitors. But the focus on ease-of-use is also of note as UX is one of digital marketers’ biggest skills gaps. Read the rest at MarketingCharts.com.