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B2B Content Marketing Success Factors [CHART]

B2B Content Marketing Success Factors

It’s that time: the latest annual B2B Content Marketing report [PDF] from the Content Marketing Institute (CMI) and MarketingProfs has been released, examining the state of content marketing among B2B marketers in North America. This is the seventh such report, allowing for comparisons to years past to identify shifts and trends. So what’s new – and what’s consistent with previous years?.

This year, 89% of respondents reported using content marketing, up slightly from 88% last year and 86% the year before, when a new definition was developed: “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience—and, ultimately, to drive profitable customer action.” Read the rest at MarketingCharts.com.