There is confusion in the marketplace around AI technology and the terminology used to describe it. Similar-sounding terms—such as cognitive computing, machine intelligence, machine learning, deep learning and augmented intelligence—are used interchangeably, though there are subtle differences among them. Many companies that have been involved with AI for years don’t even call it AI, for various reasons. “In essence we call it machine learning, because I think AI sometimes can spook some folks,” said Mahesh Tyagarajan, chief product officer at ecommerce personalization platform RichRelevance.
Many people also don’t realize that AI powers some of today’s most buzzed-about technologies. For example, a June 2016 survey by CompTIA found surprisingly low awareness of AI among US business and IT executives: Just 54% said they were aware of AI, compared with 78% who were aware of 3-D printing and 71% who knew of drones and virtual reality. However, some of the higher-ranking technologies on the list—including virtual reality, self-driving vehicles and robotics—are underpinned by different types of AI, though they were not identified as such. Read the rest at eMarketer.