A recent study from Sprout Social shows that brands need to strike a very delicate balance with their social media promotions or risk losing their followers. Case in point: posting too many promotions is considered the most annoying action taken by brands on social media. But at the same time, consumers say they need to see a product multiple times on social media before they’ll buy it.
Far and away the most annoying action a brand can take is posting too many promotions, cited by 58% of respondents to Sprout Social’s survey, which was fielded among more than 1,000 Facebook, Instagram and Twitter users. Further back, around one-third or more said it’s annoying when brands use slang and jargon (38%), lack personality on their accounts (35%) and try to be funny when they’re not (32%). Let’s deconstruct that for a second: some of your followers want you to have more personality, but you can’t try too hard and you can’t use certain terms. So good luck with that. Read the rest at MarketingCharts.com.