An April 2016 survey from MyersBizNet shows just how top of mind these topics are. Click fraud and bot traffic were some of the most-cited concerns about media planning and buying among US media agencies and brand marketers. Viewability—which marketers are finding is increasingly intertwined with fraud—was also of concern.
Despite the industry’s time, attention and resources to combating display ad fraud, its effects are still pervasive. The “Bot Baseline: Fraud in Digital Advertising” study conducted by the Association of National Advertisers (ANA) and fraud detection firm White Ops found bot-based fraud levels worldwide relatively unchanged from 2014 to 2015. The study predicted this would cost advertisers $7.2 billion this year. Read the rest at eMarketer.