How engaged with YouTube ads are millennials? In December 2016, online survey platform LaunchLeap surveyed US millennial internet users about the actions they take when viewing YouTube ads. Respondents were most likely to watch a YouTube ad until they could skip it, with 59% of respondents doing so.
Surprisingly, a fair amount of millennials—29%—reported watching YouTube ads all the way through.
LaunchLeap’s survey found that only 11% of US millennial internet users were blocking YouTube ads via an ad blocker, though other research showed that general ad blocking usage is much higher. Read the rest at eMarketer.