The restaurant and computer industries enjoy the best net perception among US adults, reports Gallup in its latest annual look at US business sectors. The restaurant industry supplanted last year’s leader, the computer industry, with 66% viewing it favorably as opposed to just 7% seeing it negatively.
While the computer industry also was rated positively by 66% of adult respondents, a larger proportion (13%) have a negative view of it.
The net perception ratings are determined by taking the percentage of respondents with a positive overall view of the industry and subtracting from that the percentage with a negative view. Restaurants (+59) and computers (+53) were the clear leaders, with their next-closest competitor, the grocery industry (+36) well behind. Read the rest at MarketingCharts.com.