The most important goal of a data-driven marketing strategy is to personalize the customer experience, with this of far greater importance than customer acquisition or measuring ROI.
Archives for December 2016
Some 56% of smartphone owners ages 18 to 29 use auto-delete apps, more than four times the share among those 30-49 (13%) and six times the share among those 50 or older (9%).
eMarketer analysts and hosts Marcus Johnson and Bryan Yeager start things off by discussing evidence of how quickly the mobile messaging landscape is changing, including recent developments like the release of Instagram’s Stories feature that works in a way eerily similar to Snapchat Stories, as well as Google’s two new messaging-related apps: Duo, for simple […]
Most US adults are wary about using free Wi-Fi when it’s offered at public places such as bookstores, coffee shops and hotels—primarily because of privacy concerns.
Though 60% of agency marketers and 59% of media respondents said they were confident in their company’s use of big data, a significant amount were still not.
Less than half of marketers feel confident their organization understands the customer journey.
By the end of 2016, 52.2 million people in the US will access their Twitter accounts at least once a month. That’s a 2.0% increase over last year.
More than half of online adults (56%) use more than one of the five social media platforms measured in this survey, a share that is statistically unchanged from the 52% who did so in 2014.
Facebook remains the most popular social media platform, with its users visiting the site more regularly than users of other social media sites.
American adults are almost twice as likely to dislike (61%) as to like (34%) advertising.