B2B AdWords ROI For 6 Industries [CHART]

Chart: B2B AdWords ROI by Industry

AdWords has the largest contribution to revenue (included projected revenue) for B2B financial services advertisers, finds Bizible in a recent benchmarking study. Based on marketing and sales data from December 2015 to May 2016 from roughly 120 companies across 6 industries, the report indicates that AdWords contributed to about one-third of financial services advertisers’ total projected revenues.

That analysis is based on a first-touch attribution model that looks at projected revenue from AdWords as a subset amount of total projected revenue during the time period. Projected revenue is itself a predictive model that calculates the number of predicted deals that will close in the pipeline.

Following financial services are business services, for which AdWords contributed an estimated 27% of revenues during the analyzed period. Read the rest at MarketingCharts.com.

B2B AdWords ROI For 6 Industries [CHART]
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