Many websites are facing serious or severe on-site SEO issues, SEMrush reveals in an audit of 100,000 websites and 450 million pages. In fact, 6 of the 10 most commonly-found problems are considered to be of the most severe variety, ranging from duplicate content and title tags to broken external links.
The most common problem is duplicate content, found on half of the websites sampled. While this doesn’t carry a penalty, SEMrush notes that it does affect choice of pages to rank for as well as the overall consumer experience.
The next-most common problem is the presence of images with missing ALT tags, with 45% of sampled websites having this problem. While not a severe problem, these can affect image search and are an important consideration now that visuals are taking a greater role in content marketing. Read the rest at MarketingCharts.com.