eMarketer analysts and hosts Marcus Johnson and Bryan Yeager start things off by discussing evidence of how quickly the mobile messaging landscape is changing, including recent developments like the release of Instagram’s Stories feature that works in a way eerily similar to Snapchat Stories, as well as Google’s two new messaging-related apps: Duo, for simple video chats, and Allo, a messaging app with features like a built-in smart assistant.
Cathy Boyle, eMarketer’s principal analyst covering mobile, provides an overview of Snapchat’s ad products like Snap Ads, Sponsored Geofilters and Sponsored Lenses.
Boyle explains some of the use cases for each format and highlights some of the things Snapchat can do to attract even more advertisers to the platform. Boyle’s August 2016 report, “Snapchat Advertising: A Roadmap for US Brand Marketers and Digital Agency Executives”, analyzes what advertisers need to know about working with the visual social network. Read the rest at eMarketer.