A national survey of 1,520 adults conducted by the PewResearchCenter between March 7-April 4, 2016, finds that Facebook continues to be America’s most popular social networking platform by a substantial margin: Nearly eight-in-ten online Americans (79%) now use Facebook, more than double the share that uses Twitter (24%), Pinterest (31%), Instagram (32%) or LinkedIn (29%). On a total population basis (accounting for Americans who do not use the internet at all), that means that 68% of all U.S. adults are Facebook users, while 28% use Instagram, 26% use Pinterest, 25% use LinkedIn and 21% use Twitter.
Social media users continue to use a relatively diverse array of platforms. More than half of online adults (56%) use more than one of the five social media platforms measured in this survey, a share that is statistically unchanged from the 52% who did so in 2014.
As the most-used social media site, Facebook continues to be the starting platform for most social media users. Among those who only use one social media platform, 88% indicate that Facebook is the one site that they use. Moreover, the vast majority of those who use other social media sites also use Facebook. For instance, 93% of Twitter users also use Facebook – as do 95% of Instagram users and 92% of Pinterest users.
Outside of Facebook, other sites’ users show high levels of reciprocity. For instance, 65% of those with a Twitter account also use Instagram, while 49% of Instagram users also have Twitter. Similarly, 54% of those who use Instagram also use Pinterest and 57% of Pinterest users are also on Instagram. Read the rest at PewResearchCenter.