Feature coverage obviously carries with it an increase in brand awareness, but does it translate to a sales boost? That was the question asked of more than 500 US CMOs, marketing VPs, directors and managers by Bospar in a recent survey.
Some 94% of respondents who had secured top-tier feature coverage reported an increase in brand awareness. Almost 7 in 10 also experienced increases in brand value (69%) and web traffic (69%), with half reporting SEO improvements.
As for web traffic, most would expect the coverage to lead to a jump of 10-49%. Some would expect a larger spike of 50% (20% of respondents) or even a tripling of traffic (13% of respondents). Read the rest at MarketingCharts.com.