Publishers have been cramming in too many ads and too much code, among other issues, as suggested by eMarketer experts in a July 2016 episode of our podcast, “Behind the Numbers.”
The IAB research also uncovered what types of ads bother users of ad blockers most. Of those polled, most felt most burdened by ads that block content, and ones that follow them on the page while they scroll. In addition, video ads in particular were also called out as bothersome. These included lengthy ones that precede a short piece of video content, and those without a skip button. Read the rest at eMarketer.