Consumers around the globe are tuning in to digital video in increasing numbers. According to an April 2016 report from Nielsen, 65% of internet users worldwide watched some type of video-on-demand (VOD), including both short-form and long-form content, in September 2015, as explored in a new eMarketer report, “Global Video Platforms: A Country-by-Country Review of Digital Video Usage.”
Mobile will be a key driver of further growth in the global digital video market. According to ZenithOptimedia’s “Online Video Forecasts,” daily time spent with video on mobile devices will overtake time spent with that activity on computers and other nonmobile devices in 2016, at 30.4 minutes and 27.3 minutes, respectively. Overall, the firm estimated there would be 695.5 million monthly digital video viewers worldwide this year, and that this number would increase to 732.4 million by the end of 2017.
Despite a recent boom in the number of digital video providers, YouTube still dominates in nearly every market worldwide except China, where it is blocked by the government. According to an October 2015 report from GlobalWebIndex, at least three-quarters of internet users in every region worldwide used YouTube in the month leading up to Q3 2015 polling, with this share rising to 93% in Latin America. Read the rest at eMarketer.