9 in 10 marketers say that social media is important to their business, with the most commonly cited benefits being increased exposure and traffic, according to the 8th annual Social Media Marketing Industry Report from Social Media Examiner. Based on a survey of more than 5,000 marketers, the study offers some insights into the directions social media marketing will take in the near future.
While social media brings it with various benefits, it does present some difficulties for respondents. For example, respondents were more likely to agree (40%) than disagree (33%) that social media marketing has become more difficult in the past year. And while two-thirds analyze their social media activities, just 41% agree that they’re able to measure the ROI of those activities, a figure that hasn’t improved in recent years. Perhaps as a result, only 46% agree that their Facebook marketing is effective, with more than one-third unsure. Read the rest at MarketingCharts.com.