Some 94% of respondents who had secured top-tier public relations feature coverage reported an increase in brand awareness.
Archives for November 2016
Just 2.3% of emails sent last year were triggered emails as opposed to business as usual emails.
Young Americans are ‘less enthusiastic’ about the news than their older counterparts, and are less voracious consumers of news.
Roughly three-in-ten online Americans (31%) use Pinterest, identical to the 31% who used the platform in 2015.
The share of online adults who use LinkedIn has remained steady over the past year: 29% report using the site, similar to the 25% who said this in 2015.
Roughly 4 in 10 in-house marketers and agencies are either using, implementing, or budgeting for predictive analytics.
Average CPMs were lower on Instagram ($4.44) than on Facebook ($5.75) on a global basis in Q1.
Millennials (19-35) tend to be more trusting than older generations when it comes to institutions safeguarding their personal data.
In 1960, nearly a third of reporters and editors had never attended a single year of college; in 2015, only 8.3 percent could say the same.
84% of marketers believe that the level of complexity faced by marketing professionals over the next 5 years will be high or very high.