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Brand Social Post Interaction Rates [TABLE]

It’s well known by now that Instagram is the top social platform for post engagement rates, although those rates have been on the decline. Now, a new study from Quintly compares interaction rates across 180,000 Facebook, Instagram and Twitter profiles, finding that Twitter falls far behind regardless of follower size.

For example, among profiles with the largest follower sizes (at least 10 million), the Twitter interaction rate was just 0.02%, far behind Facebook’s 0.12%, which in itself was almost 20 times less than Instagram’s rate of 2.15%.

Twitter did see a markedly higher interaction rate for smaller profiles (1-1,000 fans), but that 0.18% rate still lagged Facebook’s 1.54% rate for comparable profiles and paled in comparison to Instagram’s rate of 7.01%.