It probably comes as no surprise that the departments most involved in B2B purchase decisions varies by industry. Recently-released survey data from LinkedIn provides some insight as to the departments that wield the most influence, and those industries in which the greatest number of departments are involved.
Company industry/vertical is B2B enterprise companies’ top lead qualification criterion. Which others matter? Find out in MarketingCharts’ B2B Digital Marketing Insights Report.
Based on an analysis of 22 industry sectors, the study finds that the number of departments impacting the buying decision is highest on average in the manufacturing (4.6) and tech – cloud computing (4.5) sectors. By comparison, fewer departments are typically involved in a buying decision in the services sector (other than info services, HR, and consulting; 3.1) and financial services industry (other than commercial banking; 3.2). Read the rest at MarketingCharts.com.