US consumers spend an average of 35 hours per week watching live and timeshifted television, Q1 2016 research revealed. Older consumers spend more time viewing content on this platform than their younger counterparts.
Live and DVR/timeshifted TV includes live viewing and any playback within the measurement period. Research from Nielsen found that US consumers ages 65 and older spend an average of 51.5 hours a week watching live TV and timeshifted TV. In contrast, consumers ages 18 to 24 spend an average of a bit more than 16 hours—less than a third as much time.
Older consumers also spend a significant amount of time with AM/RM radio, however, when it comes to other media and devices, like smartphone apps or game consoles, they don’t spend as much time on them as younger consumers do. For example, consumers ages 65 and older spend 2 hours, 41 minutes with apps or the web via their smartphone. Consumers ages 18 to 24 spend 15 hours, 11 minutes—more than five times as much. Additionally, consumers ages 25 to 34 spend 13 hours, 47 minutes and 35- to 49-year-olds spend 14 hours, 34 minutes. Read the rest at eMarketer.