According to research conducted in 26 countries by Reuters Institute for the Study of Journalism at the University of Oxford and YouGov, traditional, unsexy articles are still the most popular format for news content. Nearly six in 10 internet users said they had read an article in the past week.
That compared with just 24% who had viewed an online news video in the past week. And just 5% said they mostly watch, rather than read, digital news.
Some internet users were more likely to watch news video, however. Among active users of social media sites, 36% had watched video news content in the past week, making them about 50% more likely than the general population to do so. Among Facebook users in particular, 27% had watched news video.