Facebook stands tall as the largest recipient of social media advertising dollars in the world—by a long shot.
Archives for October 2016
Mobile payment users tend to skew young, with more than 7 in 10 belonging to the Millennial (39%) or Gen X (33%) generations.
Mobile users spend the majority of their app time with their single favorite one.
It’s well known by now that Instagram is the top social platform for post engagement rates, although those rates have been on the decline.
This infographic by Mauro Marino illustrates the partisan makeup of the US House of Representatives from 1949 to 2012.
Convenience, security and speed are the most important elements of a good mobile experience.
It probably comes as no surprise that the departments most involved in B2B purchase decisions varies by industry.
Mobile accounted for roughly 1 in every 6 retail dollars spent online during Q4 2015.
Marketers point to A/B testing as the most effective CRO tactic, but also as the easiest to execute.
Facebook is easily the most popular social channel for advertising, but Instagram seems to be gaining on more mature offerings.