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Home » Consumer Behavior Marketing Research » Most Popular Mobile App Types [CHART]

Most Popular Mobile App Types [CHART]

Most Popular Mobile App Types [CHART]

Consumers aged 14 and older access apps more frequently on smartphones than tablets, with social media the top app type on both devices, per a recent report from Deloitte. Interestingly, while the 19-25 age bracket accesses social media apps most frequently on smartphones, the 33-49 age group leads on tablets. Beyond social apps, the other most commonly accessed apps on smartphones are weather, browser, and gaming apps, per the report.

Gaming and browser apps are also frequently accessed on tablets, though streaming video apps are higher on the rankings list for tablets than for smartphones. Read the rest at MarketingCharts.com.

Source: Deloitte

Most Popular Mobile App Types [CHART]
4.2 (83.7%) 27 votes

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August 28, 2016 By David Erickson
Filed Under: Consumer Behavior, eCommerce, Mobile Behavior, Mobile Marketing, Online Behavior, Photo Marketing, Social Media Marketing, Video Games, Video Marketing, Visual Communications Tagged With: Chart, eTailing, Fitness, Gaming, Healthcare Marketing, Mobile Apps, Mobile Banking, Mobile Games, Mobile Messaging, Mobile Payments, Mobile Social, Mobile Video, Music Marketing, Retail Marketing, Sports Marketing, Statistics, Streaming Music

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