The wearable device category continues to advance in the US. This year, eMarketer estimates, usage will grow by roughly 60%, to reach nearly 64 million people.
But which type of wearable device is most commonly owned? PricewaterCoopers (PwC) surveyed 1,000 wearable owners in March 2016 in the US to determine just that. Of those polled, the largest share—45%—said they own a fitness band. And not surprisingly, only 12% of device owners said they have smart clothing, a newer entry to the wearables category.
This is in line with other research about US interest in wearables. In August, for example, research indicated that the main reason US owners bought a wearable device was to help them be active, a key advertised benefit of fitness bands. Read the rest at eMarketer.