Desktop video led the mix of digital ad formats served on the TubeMogul programmatic platform across campaign type between January 2015 and April 2016.
The video advertising platform has been serving political ad campaigns for presidential candidates, House and Senate hopefuls, and local politicians—each of which has a unique format mix to their campaign strategies.
Desktop video ads have made up the bulk of each campaign’s approach. Local campaigns concentrated on this format the most (96%) since the beginning of 2015, and have used mobile video for the remainder of their campaigns. Similarly, congressional campaigns served up 70% of their mix as desktop video, followed by 15% of impressions for each of mobile video and desktop display. Read the rest at eMarketer.