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Home » August 2016 » Articles for August 2, 2016

Archives for August 2, 2016

Top Purchase Influences By Generation [CHART]

Word-of-mouth influences the purchases of more US consumers than TV ads, a finding that holds true across generations.

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August 2, 2016 By David Erickson
Filed Under: Advertising, Baby Boomers, Consumer Behavior, Generation X, Generations, Millennials, Mobile Advertising, Mobile Marketing, Online Behavior, Online Ratings, Online Reviews, Silent Generation, Social Media Marketing, Sponsorships, Television Advertising, Video Game Advertising, Word Of Mouth Tagged With: Celebrity Endorsements, Chart, Statistics, Text Messaging

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Internet Marketing Blog or to eStrategy TV. Published throughout the day by David Erickson David Erickson, a veteran marketing professional.

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