![Top Purchase Influences By Generation [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2016/08/Deloitte-US-Consumers-Purchase-Decision-Influencers-Mar2016-150x150.png)
Word-of-mouth influences the purchases of more US consumers than TV ads, a finding that holds true across generations.
Marketing Trends & Statistics
Word-of-mouth influences the purchases of more US consumers than TV ads, a finding that holds true across generations.