Archive for August 2016
Top Goals Marketers Have For Using Data [CHART]
Company marketers see an improved customer experience as their top goal for using data in marketing, while agencies are slightly more focused on identifying new audiences and customers.
Read MoreHousehold Income By Minority Group [CHART]
Asian households have the highest median household incomes, of $75,910, reports Geoscape in its latest annual American Marketscape DataStream (AMDS) report.
Read MoreTime Spent Online By Content Type Or Channel [CHART]
Social networking accounts for almost 1 in every 5 minutes spent online, according to a recent study from comScore.
Read MoreMost Popular Mobile App Types [CHART]
Consumers aged 14 and older access apps more frequently on smartphones than tablets, with social media the top app type on both devices.
Read MoreMost Effective Types Of Email Campaigns [CHART]
The most commonly used email campaign types aren’t always the most effective.
Read MoreUS Religious Affiliation By Age [CHART]
Today, young adults ages 18 to 29 are less than half as likely to be white Christians as seniors age 65 and older.
Read MoreEmail Opens By Device, 2011-2016 [CHART]
Research from Econsultancy’s 2016 email marketing benchmarks report demonstrates that people more frequently turning to their mobile devices to check email, growing from 27% in 2011 to 55% in 2016.
Read MoreUS Mothers' Average Daily Facebook Use, 2012-2016 [CHART]
US mothers are checking Facebook more times each day than they did in prior years.
Read MoreSnapchat Growth, 2014-2020 [CHART]
In the battle among the social networks to attract new users, 2016 will be a banner year for Snapchat.
Read MoreTop New App Discovery Methods [CHART]
App store search accounts for more than 67% of actual new app discovery.
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