Company marketers see an improved customer experience as their top goal for using data in marketing, while agencies are slightly more focused on identifying new audiences and customers.
Archives for August 2016
Asian households have the highest median household incomes, of $75,910, reports Geoscape in its latest annual American Marketscape DataStream (AMDS) report.
Social networking accounts for almost 1 in every 5 minutes spent online, according to a recent study from comScore.
Consumers aged 14 and older access apps more frequently on smartphones than tablets, with social media the top app type on both devices.
The most commonly used email campaign types aren’t always the most effective.
Today, young adults ages 18 to 29 are less than half as likely to be white Christians as seniors age 65 and older.
Research from Econsultancy’s 2016 email marketing benchmarks report demonstrates that people more frequently turning to their mobile devices to check email, growing from 27% in 2011 to 55% in 2016.
US mothers are checking Facebook more times each day than they did in prior years.
In the battle among the social networks to attract new users, 2016 will be a banner year for Snapchat.
App store search accounts for more than 67% of actual new app discovery.