Value, customer service, product quality and trust are among the core drivers of US consumers’ satisfaction with companies.
Archives for July 2016
57% of Americans aged 12 and older this year report listening to online radio on a monthly basis, and 88% of those listeners (50% of respondents overall) listen on a weekly basis.
Employee advocacy is one of the fastest growing social business programs, per a report from the Altimeter Group.
Some 71% of US consumers would be willing to use a mobile app to manage their health.
Word-of-mouth edges TV ads and online ads as the leading way by which teens hear about new brands.
While brands gradually increased their daily number of Instagram posts in 2015, their interaction rates declined from an average of 4.96 to 3.1.
Almost 8 in 10 content marketers agree or strongly agree that their team ‘makes awesome content that our audience loves.’
By the end of this year, there will be more than 6 million virtual reality users worldwide.
Instagram adoption among brands is nearly ubiquitous across industries. Snapchat, on the other hand, is a different story.
The one format that is driving significantly higher shares on Facebook is videos.