Generally, internet users want a convenient and secure mobile experience, a February 2016 survey found. Over the next three years, respondents expect the mobile experience to not only be more personalized, but also something that can adapt and react to location.
Sitecore and Vanson Bourne surveyed 4,500 internet users ages 18 and older. More than a third of respondents said they expect their mobile apps and websites to be more personalized over the next three years. A third also they expect faster payment methods.
Other expectations that internet users worldwide have include being able to order on the go with faster delivery, instant real-time online customer service and seamless product offering across different channels. Read the rest at eMarketer.