Roughly half of executives worldwide say analytics and social marketing competences are critically important digital marketing capabilities. Other capabilities like multiple delivery models are also significant, but less critical.
Forbes Insights and Oracle Marketing Cloud surveyed 255 executives worldwide across a range of industries and functions and asked them to indicate on a scale of one (not at all important) to five (critical) the importance of select digital marketing technology solution capabilities.
Some 43% of respondents said that social marketing capabilities, as well as analytics were critical digital marketing technology solution capabilities. In fact, only 3% of executives said that social marketing capabilities were not at all important, and 2% of respondents said that analytics weren’t. Read the rest at eMarketer.