Data and analytics capabilities have become a top priority for businesses, with many organizations using the discipline to help gain a competitive advantage and improve the customer experience. In fact, many organizations place such high value on data and analytics that primary responsibility for the function lies with the company CEO. According to a September 2015 survey of executives on their organizations’ analytics strategies by McKinsey & Company, 38% of respondents said primary responsibility for the specialty rested with the CEO, more than any other position mentioned.
Even for respondents from organizations who said their CEO did not have primary responsibility for analytics, many emphasized the importance of senior-management involvement in such programs. A quarter of respondents said ensuring senior-management involvement was the most significant reason for their organizations’ effectiveness at data and analytics. Read the rest at eMarketer.