Snapchat is getting more popular with older demographics, particularly the 25-34 and 35-44 age groups.
Archives for June 2016
More than one-third (37%) of US adults have decided not to do business with a company because of something they learned about how the company conducts itself.
Customer satisfaction and retention ranks as the most important driver for launching a branded online community, among both companies that already have launched a community and those that are considering doing so.
Brands continued to increase their email volume in Q4, with the 23.4% year-over-year increase representing the 13th consecutive quarter of growth.
Email on Acid surveyed 3,500 US marketing professionals worldwide and asked them if they use a fluid hybrid design or responsive email templates.
While TV is still the dominant destination for political ad spend, spending on digital channels, is increasing the fastest year over year.
The use of mobile phones is still growing, and more than half of US small businesses have taken note and optimized their sites accordingly.
While almost two-thirds of bad bots worldwide behave like bots, roughly 40% are able to mimic human behavior, according to 2015 research.
Nearly a quarter of US smartphone users said they viewed TV shows or movies on their devices daily.
The 2016 Podcast Consumer report contains all new data on podcast users in America, derived from the Infinite Dial 2016 study from Edison Research and Triton Digital.