Customer satisfaction and retention ranks as the most important driver for launching a branded online community, among both companies that already have launched a community and those that are considering doing so, according to a recently-released survey. Respondents also cited the gathering of ideas and reduction of support costs as key reasons for launching an online community.
Asked about signs that customers wanted an online community, respondents with one pointed first to frequent product feedback or ideas from their customers (54%), followed closely by their customers frequently reaching out for answers to their questions (53%). Read the rest at MarketingCharts.com.
Source: Leader Networks / CMX Media