How People Research Political Candidates [CHART]

How People Research Political Candidates [CHART]

While using digital video to better understand political issues is more concentrated among young adults, their older counterparts also turn to the channel. For example, 15% of likely voters who learn about candidates via digital video were 35- to 44-year-olds.

Digital video is not the only channel many use to learn about political candidates. A separate October 2015 survey from Lab42 looked at ways in which US internet users research and learn about political candidates prior to elections.

The study found that TV news and TV debates were still the primary ways in which US internet users research and learn about political candidates prior to elections. In fact, more than two-thirds of respondents said they rely on TV news sources and television debates to learn more about political candidates. Read the rest at eMarketer.

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