Communication and authenticity appear to be at the heart of live streaming video’s potential benefits to companies.
Archives for June 2016
While the delivery of quality leads is marketers’ top objective, measuring and proving ROI is the biggest digital marketing challenge.
This infographic illustrates the complex practice that is keyword research and search engine optimization.
With 93% of US adults listening to radio on a weekly basis, radio is the leading reach platform.
Including a video in an email increases the click-through rate by 200-300 percent. This statistic and 30 more are included in this infographic from Hyperfine Media that illustrates the many ways video can be used for marketing.
The median click-through rate (CTR) in AdWords across industries is 1.91% on the search network.
Professionals meetings and conferences occupy the largest share (13.7%) of medical marketing budgets.
This infographic from Quick Sprout illustrates some of the elements that go into creating create posts for YouTube, Facebook, Twitter, Pinterest, and Google+.
Mobile devices and other digital technologies continue to have a growing impact on retail, including in-store shopping.
This infographic highlights research from email marketing service provider Constant Contact illustrating the elements of successful email campaigns.