Increasing email list quality ranks as a more important goal of an email list strategy than increasing list size, according to an Ascend2 survey of 245 marketing influencers around the world (65% B2B). The majority (55%) of respondents report that their email list is growing in size, though fewer (46%) say their list quality is increasing. When asked the most effective tactic used to achieve email list strategy success, respondents pointed first to email-specific landing pages (53%), followed by content download registrations (46%).
Many (41%) also noted the effectiveness of email and social media integrations, although this tactic also emerged as the most difficult to executive of the 7 options provided. Read the rest at MarketingCharts.