Almost three-quarters (73%) of marketers surveyed in late 2015 reported creating more content than in the previous year, reports Contently in a new study. With most content appearing to be created in-house, and with only a minority of respondents having multiple full-time employees committed to content marketing, time is now perceived to be the major barrier to creating effective content.
Indeed, 37% of the marketers surveyed – 31% of whom identified as B2B marketers, 18% as B2B, and the rest working across both industries – said that time is the biggest of 6 challenges listed to creating effective content. That’s up from 11% identifying content as their biggest challenge in last year’s survey, and is almost double the share (19%) who this year identified content strategy as their biggest challenge. Read the rest at MarketingCharts.com.