Digital video viewers are increasingly subscribing to streaming services like Netflix and Hulu. According to research, 80% of digital videos viewed on a TV are accessed via subscription streaming services.
The RealityMine survey also found that 10% of digital videos viewed on a TV are accessed through video-sharing sites, such as YouTube and Vine, and just 3% are accessed via digital download or rental services like iTunes or Google Play.
Additionally, more than half of digital video views on a mobile device are accessed via streaming services. Some 22% are accessed through video-sharing sites and 3% of digital videos viewed are through digital downloads or rental services.
While subscription streaming services are also accessed via desktop and laptops, they account for a much smaller share of the total. For example, less than half of digital videos viewed on a desktop or laptop are accessed through a streaming service, and more than one-third of digital videos viewed are accessed through video-sharing sites. Read the rest at eMarketer.