In some cases, there are marked variations in the views that American generations have of key institutions in the US, according to a new survey analysis from the Pew Research Center. For example, Millennials (86%) are considerably more likely than members of the Silent Generation (66%) to see small business as having a positive effect on the way things are going in the country today.
Interestingly, Millennials’ views on small business’ positive effect have improved substantially this decade, up 15% points since 2010.
There’s less variation between the youngest and oldest generations when examining views of large corporations. Only a minority of Millennials (38%) and Silents (31%) feel that these corporations have a positive impact, though both are up by 10% points from 2010. Boomers are the most critical of large corporations, with only about one-quarter (27%) feeling that they have a positive contribution to society. Read the rest at MarketingCharts.