Data from a February 2016 YuMe report reveals that 69% of US internet users find TV news to be the most effective political marketing channel.
About six in 10 (61%) are most affected by political TV shows other than news programs. While it seems TV is the best channel to get political messaging to US internet users, there’s one exception to that rule—actual TV ads, a traditional and long-standing platform for political advertising, failed to find favor with internet users, only 42% of whom said the channel is most effective.
About half of those surveyed found digital to be an effective channel for political advertising, which suggests that internet users browsing don’t necessarily want to hear about politics. Read the rest at eMarketer.