Why People Unsubscribe From Marketing Emails

Why People Unsubscribe From Marketing Emails [CHART]Email frequency continues to be the main culprit in email unsubscribing behavior, according to a survey from Fluent in which 35% of respondents said that receiving emails too often was their main reason (of 4 listed) for unsubscribing from emails. Separately, the survey results indicate that close to 6 in 10 consumers would like to receive marketing emails from companies at least once a week, though fewer than 1 in 5 like to receive emails more than twice a week. Read the rest at MarketingCharts.

Source: Fluent

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