Archive for April 2016
Internet Firsts [INFOGRAPHIC]
This infographic from SSLs.com highlights some of the milestones of internet history, from the first email to the first eCommerce transaction to the first tweet.
Read MoreMost Ethical Professions [CHART]
Just 1 in 10 US adults rate the honestly and ethical standards of advertising practitioners as high or very high.
Read MoreAmericans' Positive Attitudes Toward Select Institutions [CHART]
In some cases, there are marked variations in the views that American generations have of key institutions in the US.
Read MoreWhy People Share Content Online [CHART]
Almost two-thirds (64%) of consumers surveyed across six countries – including three-quarters in the US – share content online.
Read MoreUS eReader Users By Generation, 2014-2020 [TABLE]
Overall tablet usage skews younger, while ereader usage trends older.
Read MoreUS eReader Growth, 2014-2020 [TABLE]
When Apple introduced the iPad in 2010, many thought it would make dedicated ebook readers obsolete. But six years later, it turns out that didn’t happen.
Read MoreStrategic Priorities For Company Executives [CHART]
Executives worldwide say expanding their customer base is a top priority, more so than retaining their existing one.
Read MoreMillennials Are Most Influenced Generation By Political Ads Of All Stripes
Millennials are more influenced by political advertising than Gen Xers or Baby Boomers.
Read MoreUS Smartphone Buyers, 2014-2020 [CHART]
Next year will mark a milestone for US eCommerce, as more than half of digital buyers in the country will use a smartphone to complete a purchase during 2017.
Read MoreMost Effective Political Advertising Channels [CHART]
69% of US internet users find TV news to be the most effective political marketing channel.
Read More