The speed of adopting new technology is the most rapidly increasing area of importance with perceived future impact on innovation and product development, according to the latest Global Innovation Survey [PDF] from Boston Consulting Group (BCG). By contrast, marketing is declining in perceived future impact, per the report. Still marketing innovations aren’t considered to be a hindrance to product development ROI.
Only 1 in 5 senior executive surveyed for the report said that marketing innovations are an obstacle to generating a return on their investments in innovation/product development. By comparison, development times that are too long – the leading obstacle – was indicated to be a challenge by 42% of respondents. Read the rest at MarketingCharts.