Companies like Wal-Mart, Target and Amazon have been flocking to YouTube to run branded content and advertising campaigns. Digital video ad spending on the Google-owned platform continues to grow, and is expected to maintain the biggest share of US video ad revenues through 2017.
Pixability, a YouTube ad buying and video marketing platform, examined how much the National Retail Federation’s top 10 US brands spent on YouTube from Q1 2015 to Q4 2015. Wal-Mart and Target were the two retailers that spent the most. Wal-Mart spent nearly $600,000 in Q1 2015 and by Q4 2015, its digital video ad spending increased to $2,579,000. Target spent about $57,000 in Q1 2015 and by Q4 2015 ad spending rose to $1,889,000.
Walgreens was another company that increased its digital video ad spending on YouTube over the course of the year, from $12,000 in Q1 2015 to $88,000 in Q4 2015. Read the rest at eMarketer.